Businesses don’t buy products. People do.

Connecting the dots for B2B relationships

Business-to-business marketers must be as creative and brand-conscientious as B2C marketers. But they also have to microtarget very specialized customers within larger organizations to sell their product, component or service. Lead generation is critical to that. We know which tactics get prospects to the top of the funnel. And the best content strategies and marketing and technology tools to move them swiftly through the conversion process. Best of all, we know how to measure, report and adapt campaigns to optimize responses, sales and repeat purchases. That knowledge has earned us major B2B clients, including Armstrong, Lafarge, Arkema and Mitsubishi Fuso. But we’re also always looking to partner with smaller to midsize firms who have that next game-changing technology, product or service we know we can grow.