We are AB&C, a full-service agency with the expertise and talent for developing award-winning employer brands and multichannel recruitment marketing strategies.
We tackle everything from EVP (employer value proposition) and brand development to career sites built in our proprietary HireControl™ platform. From digital and social media to video production. And measurement to reporting.
Winning organizations view their approach to talent as strategic, not administrative. That’s why great brands work with us. We’re renowned for our strategic insights and creativity. We’re smart, likable, fun—and we get things done. We’re also unapologetically nice, so you’ll love having us be part of your extended team.
We breathe new life into your recruiting. From finding, tracking and vetting to hiring, engaging and retaining top talent, AB&C gives your employer brand the strategic advantage that moves your company forward. We are renowned for our work. Our strategies are thoughtful. And that makes our capabilities—and your possibilities—limitless.
Ready to engage the best talent?Companies that attract the best talent get one thing right: investing in their employer brand. The real essence of great employer branding is distinguishing your company from your competitors for talent. And we get it done.
Winning organizations are the ones that view their approach to talent as strategic, not administrative. So we power all aspects of attracting, hiring and onboarding top talent.
From ad concept and development to video and content creation to job postings and digital banners, we do it all.
We create everything from comprehensive media and social media services to unique differentiators like out-of-the-box creative delivery.
Optimize your company’s talent-acquisition strategy with recruitment websites and campaign-based landing pages developed by us.
Having a strong focus on diversity, equity, inclusion and belonging (DEIB) isn’t just nice to have; it’s an essential part of business. We can help you create a DEIB playbook to ensure you’re creating a culture of change.
We’re masters at planning and promoting events. We get event details in front of the right people at the right time, to boost attendance, and we help you create a memorable experience to showcase your culture and show off your team.
A live dashboard gives you on-demand access to data, coupled with actionable reporting assembled by our strategists that guides marketing choices to meet your hiring goals. We also deliver transparency with budgets and ad spending.
Our HireControl™ platform maximizes your company’s talent-acquisition efforts without changing your existing tech or workflow. Automatic syndication to job boards brings candidates to custom pages that convert them to new hires, with trackable return on investment.
Corrado Construction
Building a better employment brand built a better team.
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UVA Health
Overcoming location concerns to staff a brand-new medical facility.
View the case study
PHL Forward
When Philadelphia business leaders need tech talent, they call on AB&C.
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Delaware Department of Human Resources
Finding talent has never been this fierce.
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Kaiser Permanente
Unlocking millennial candidates: messaging that attracts top talent.
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Rochester Regional Health
What’s in it for me? That’s what millennial physicians want to know.
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GoHealth Urgent Care
Uniting two worlds for success: urgent care and health systems
View the case studyIn my over two decades of experience, I have never encountered a more exceptional recruitment marketing team. Their expertise is unparalleled, and their commitment to excellence is evident in every project. Beyond their professional prowess, the team at AB&C consists of wonderful humans.
Senior Director, Talent Acquisition,Vanderbilt
As AI reshapes recruitment, even well-meaning automation can undermine a carefully built candidate experience. Explore how using tools like agentic AI can impact your EVP, and how to strike the right balance between innovation and human connection.
Candidates expect more than a one-size-fits-all experience that doesn’t reflect their unique needs and motivations during the hiring process. And if they do get what feels like a generic candidate journey, they just might move on. This can be especially true for top talent who know their worth. Persona-led candidate journeys can play an essential […]
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Let us transform the way you attract, recruit and retain employees.
Whether you’re looking for help with a single hard-to-fill position or need to establish your EVP and employer brand, we’re your trusted recruitment marketing partner.
