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Posts by Heidi Habel

  1. Strategy

    But, Daddy, I want a Golden Ticket NOW!

    Despite massive success in 2012, Red Frog Events wanted to keep things fresh when promoting their 2nd annual Firefly Music Festival in Dover, Delaware. To reach their core audience, social media was a must. What evolved was one of the most successful Twitter campaigns I’ve seen to date (not counting Oreo’s brilliant moment with a […]

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