Maybe you’ve heard of Skin So Soft? Avon thought it was a skin moisturizer (and it is), but the public bought it for another reason. It turned out to be a bang-up insect repellant as well. So good, in fact, that today Avon makes a second product: Skin So Soft Bug Guard. Avon isn’t among […]
WE TAKE PLACES PLACES.
WE TAKE PLACES PLACES.
Whether it’s marketing museums or amusement parks, single businesses or entire regions, AB&C personnel have helped clients to successfully promote themselves in the tourism and hospitality space. In a category that can involve the visually spectacular without spectacular budgets to match, our internal production capabilities have also helped make our clients look good.
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Turnstyles is a free quarterly e-newsletter we’ve created to share thoughts about where destination marketing is going, based upon our decades of experience working in the industry. It’s designed to be a quick and fun read full of useful insights. We’ve also curated some of the best bits we’ve found in keeping up with the hospitality and attractions news media.
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Latest from Turnstyles
Think of a food court on the ground floor of a commercial building. At lunchtime, all the people who work in the offices upstairs are going to want to have lunch somewhere. And if you’re one of the businesses in the food court, you probably spend your nights dreaming of ways to outdo your neighbors […]
When you market attractions, it’s natural to want to show that attraction in advertising. The curator spent hours getting that exhibit together. Your boss spent millions on that new ride. Everyone loves that vista. It feels almost unfair not to show these things. But especially this year, relying on photography may be a challenge. Chances […]
Most of the marketing world is based on precedents. We base our metrics and budgets on prior years’ results. We schedule the same way — peak season and off-season, planning time, production time, media buying — it’s mostly based on what we did last year. Obviously, 2021 isn’t going to work that way. 2020 threw […]
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Steve Rosen
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You can learn something about the way we think through Turnstyles and the case studies below, but everyone’s situation is unique. If you’d care to reach out, it costs nothing to get to know us. Contact us: [email protected]
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