Insights from Built to Attract, The Evolution of Hiring: Moving from Recruitment to Attraction. Kindle edition, paperback and hardcover are available now at Amazon.com.

Last week, I had the pleasure of attending the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) Conference in Dewey Beach, Delaware—and what an energizing few days! From thought-provoking sessions to meaningful connections (and yes, a few too many orange crushes), this year’s gathering was truly one to remember. I was fortunate to be […]

Your brand promise isn’t tested when things are easy—it’s tested in a crisis. Are you ready?

If you know us, you know we believe that steady growth isn’t just about numbers—it’s about people. That’s why we’re thrilled to announce exciting leadership promotions and strategic hires that will help us serve our clients more effectively and creatively than ever before. First, we’re proud to welcome Alex Parkowski to the ownership team. As […]

Is your messaging consistent across teams? A strong message platform keeps your brand aligned and clear.

As AI reshapes recruitment, even well-meaning automation can undermine a carefully built candidate experience. Explore how using tools like agentic AI can impact your EVP, and how to strike the right balance between innovation and human connection.

In a spirited twist on rivalry and goodwill, AB&C’s billboard stunt outside Arrowhead Stadium generated national buzz, rallied fans on both sides, and raised funds for charities in Philadelphia and Kansas City.

Candidates expect more than a one-size-fits-all experience that doesn’t reflect their unique needs and motivations during the hiring process. And if they do get what feels like a generic candidate journey, they just might move on. This can be especially true for top talent who know their worth. Persona-led candidate journeys can play an essential […]

Authentic employee stories — from quick Q&As to full video series — are your most powerful tool for attracting talent, building trust, and turning your people into proud advocates.

From the MLB to local leagues, sports sponsorships are putting healthcare brands in the spotlight—and in the heart of their communities.

In a market where ghosting has gone both ways, a respectful candidate experience isn’t just kind—it’s a business advantage that protects your brand and bottom line.

During the big game, expect brands to treat AI as a tool rather than the centerpiece of creativity—using it to streamline production while relying on bold storytelling and nostalgic nods to capture consumer attention. Each commercial break will become a strategic battleground where innovative ideas meet time-tested branding, ensuring that every ad reinforces a consistent, memorable narrative.

Find out what it means for users, brands, and the future.

Disagreement sparks innovation—why healthy debate is essential for creativity at AB&C.

Unlock $1.2M in revenue: The key to faster physician hires.

Your job postings speak volumes—ensure they’re polished, professional, and applicant-friendly.

The one-agency-does-it-all model is outdated. Discover how collaboration is driving smarter strategies.

A year-round, strategic recruitment checklist keeps you ahead, ready to attract top talent and fill roles efficiently—whatever the season.

Discover how working together can elevate your EVP, improve talent acquisition, and highlight company culture.

The joy of advertising is still here; we just need to reconnect with it. Here’s how we’re doing it.

Unlock recruitment marketing secrets every new marketer should know today.

Learn how to engage physicians through recognition days, testimonials, tech-focused content, and more. Boost trust, highlight innovation, and showcase your organization’s commitment to clinician well-being. Let’s make your recruitment efforts stand out!

Marketing and fantasy football may seem unrelated, but both involve strategic thinking and understanding behavior. By applying principles like avoiding the sunk-cost fallacy, leveraging biases, and using key data, you can gain a competitive edge in your fantasy league.

Discover how simplifying the application process can enhance the candidate experience and boost your recruitment ROI.

Empower your employer brand with an authentic allyship program—because everyone deserves someone in their corner.