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  1. AB&C
    Agency Life

    Actions Building Community: Volunteering the AB&C Way

    Year-round, AB&Cers engage in individual volunteer activities, and the agency as a whole offers opportunities to support local causes through events such as community walks, donations drives and more. But as a marketing communications agency that is always focused on innovating stronger strategies, we decided in May 2023 that it was time to apply “strategy” to elevate our impact on our neighbors and neighborhoods.

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  2. Social Media

    A New Thread in the Metaverse

    On July 5, Meta launched its Twitter competitor: Threads, an Instagram App. Appearing in the App Store a day ahead of the announced launch date, Threads attracted at least 10 million signups—including celebrities, brands and political figures—within seven hours of launch, according to Meta. Billed as “a new app for sharing text updates and joining […]

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  3. Strategy

    Four UPDATED Marketing Resolutions for 2021

    In January 2016, I wrote a blog titled “Four Marketing Resolutions for 2016.” I cited research identifying that “people who write down their specific resolutions are 10 times more likely to attain their goals than people who don’t make specific resolutions.”[1] So I made my marketing resolutions public: Contribute to the growth and success of […]

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