Skip to content
  1. Recruitment MarketingRedefining Recruitment: Harnessing SEO and SEM to Showcase Your Job Opportunities

    Redefining Recruitment: Harnessing SEO and SEM to Showcase Your Job Opportunities

    As much as we all wish candidates would come to your main consumer-facing website to learn about your employment value proposition, compensation, benefits, hiring events, and application process before looking through your available positions and selecting the most suitable one, statistics indicate that 70% start with Google followed by Indeed and the other job boards. […]

    Read full post
  2. AB&C
    Agency Life

    Actions Building Community: Volunteering the AB&C Way

    Year-round, AB&Cers engage in individual volunteer activities, and the agency as a whole offers opportunities to support local causes through events such as community walks, donations drives and more. But as a marketing communications agency that is always focused on innovating stronger strategies, we decided in May 2023 that it was time to apply “strategy” to elevate our impact on our neighbors and neighborhoods.

    Read full post
  3. Social Media

    A New Thread in the Metaverse

    On July 5, Meta launched its Twitter competitor: Threads, an Instagram App. Appearing in the App Store a day ahead of the announced launch date, Threads attracted at least 10 million signups—including celebrities, brands and political figures—within seven hours of launch, according to Meta. Billed as “a new app for sharing text updates and joining […]

    Read full post
  4. Strategy

    Four UPDATED Marketing Resolutions for 2021

    In January 2016, I wrote a blog titled “Four Marketing Resolutions for 2016.” I cited research identifying that “people who write down their specific resolutions are 10 times more likely to attain their goals than people who don’t make specific resolutions.”[1] So I made my marketing resolutions public: Contribute to the growth and success of […]

    Read full post
  5. Agency Life

    Hindsight Is 2020

    At 11:59 p.m. on December 31, 2019, the ball started dropping and decided to make a year of it. Like everyone else, I wish I could close the lid to this dumpster fire, but there are some things even a trash fire can illuminate. And those are the things that I never want to lose […]

    Read full post
  6. Research

    Five important college enrollment messages to send to high school students’ parents—right now!

    By David Brond, Elizabeth Cohen and Linda McAleer Multiple articles have been written about the important role parents play in their child’s college decision. Most higher education marketers and enrollment professionals agree that a parent’s powerful influence in guiding high school students throughout the college application and admission process is often unmatched by any other […]

    Read full post
  7. Healthcare

    Now more than ever, people need to take care of their health. Are healthcare providers sending the right messages to them?

    Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual […]

    Read full post
  8. AB&C
    Strategy

    Navigating the Next Normal in Higher Education

    By David Brond and Kathleen Doyle The world as we knew it has changed. This is also true across the entire landscape of higher education. May 1 was National College Decision Day, the traditional deadline for high school seniors to pick their college or university. In 2020 unfortunately, thanks to the COVID-19 pandemic, this important […]

    Read full post
  9. Healthcare

    Telemedicine Is Here to Stay

    It’s in the news every day. This pandemic is crippling some hospitals’ resources, while others are ready and waiting. But all hospitals have stopped elective procedures and are experiencing that impact on their revenue. Some have even been forced to furlough employees and staff. But what can we as marketers do to help? Many of […]

    Read full post
  10. Healthcare

    Free thank-you ads from AB&C

    We’ve heard a lot about the importance of thanking essential workers during this pandemic. At AB&C, we’d like to make this a little easier for you. We have designed a series of posters/ads that we will customize for you to use as a print ad or as a poster displayed in your hospitals. We will […]

    Read full post
  11. Healthcare

    A Brand Promise Isn’t Just for the Good Times: Living Your Brand Promise While Facing a Crisis

    Healthcare organizations have become pretty marketing savvy over the past several years. They tend to excel in having a strong brand promise, backed up by people-focused missions, visions and values. People entering the industry—especially those in direct clinical care roles—tend to be extremely mission-driven. They want to help and serve others. And that’s what they […]

    Read full post
  12. Recruitment Marketing

    Refine Your Brand. Retain Your Talent.

    After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since […]

    Read full post
  13. Healthcare

    Digital Marketing: So Many Lessons Learned

    While many healthcare providers have been late adopters of digital marketing (as compared to other industries), it is fair to say that, as of 2018 it is now a cornerstone of most healthcare marketing programs. And that prominence comes from success and lessons learned—some good, some not so good—about both general and digital marketing. Just […]

    Read full post