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Posts by Joe Burket

  1. Observations

    Top 10 ways to stop scope creep!

    Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope […]

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  2. Strategy

    Agile marketing — latest fad or the future? — Part 2

    Now that we’ve gone over some basics in Part 1, let’s look at how the Agile methodology can work in your agency. As with any project, your team members are your most important assets. Agile doesn’t call for the smartest, fastest or most specialized team members available. Instead, it works best with T-shaped people. I […]

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  3. Strategy

    Agile marketing — latest fad or the future? — Part 1

    Agile marketing is a relatively new term being thrown around by marketers and project managers to help us adapt to the ever-changing landscape of marketing. In the late 1990s, software developers created agile methodology, which focuses on iterative and incremental goals when developing large programs, to help streamline the development process. Agile is pretty new […]

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