By textbook and tradition, we in PR are in the business of influencing, and frequently, outright changing perceptions.  We try to inform and educate. Sometimes we are given great stories to tell; more commonly we’re asked to elevate the mundane or, perhaps too often, gild the less positive aspects of a situation. Frequently, however, it […]

We like to think of ourselves as excellent communicators; we’re in the business, right? But, according to a recent article in Ragan’s Health Care Communication News, we as communicators are really in sales. To be successful, we have to “focus on what [we] can give to others, and not what [we] can get.” Author Susan […]

  “In many ways, individuals and institutions get measured by their capacity to deal with change, surprise and the unexpected.” — Bob Woodward Many crisis situations entail change, surprise or the unexpected. How do we as public relations professionals respond effectively? How do we blend the proper doses of textbook theory, gut instinct and level-headed […]