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Posts by Paul Pomeroy

  1. Observations

    How to Prevent the Agency Letdown

    So, your business needs a marketing communications agency. Where do you start? Common sense tells you to ask for recommendations, look up agencies that you’ve heard have a good reputation and do lots of internet research. Even if my intention for this blog was to offer you advice on starting an agency search, I couldn’t—not […]

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  2. Observations

    Are you an Agent of Change?

    While business owners keep the doors open, change agents do that and more. They constantly challenge the status quo and find new ways to achieve greater success—and then work tirelessly to ensure that success. These driven people share four traits: They invest in good people. Success hinges upon the people you surround yourself with. Change […]

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  3. Strategy

    Good Ad or Sucky Ad

    As a guy who works in advertising I often get asked by family, friends, acquaintances and perfect strangers to offer my opinion on current ads in the marketplace. I find this funny because, unlike most people, when I meet doctors, lawyers and auto mechanics, I don’t find a way to wedge questions related to lumps […]

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  4. Observations

    Only one brand will be left standing

    I think Ke$ha’s pretty hot. And if my wife were to approve of it, I’m pretty sure Ke$ha and I would make a smokin’ couple. We’re both party-hearty rockers with a penchant for strong profanity. And we both brush our teeth nightly with top-shelf spirits (make mine Tanqueray 10 over Ke$ha’s Jack Daniels preference, though). […]

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  5. Observations

    You gotta take Mercury off your list…

    Another car brand is on the chopping block. Ford has announced that it intends to discontinue the venerable Mercury brand.  Mercury’s recent ad campaign—a bad one—didn’t help the cause.  My apologies to Jill Wagner…it really wasn’t your fault.  Instead, a weak value proposition and bad execution did in the campaign. You gotta put Mercury on […]

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  6. Strategy

    Case Study: Greater Wilmington Convention & Visitors Bureau

    This is the second in a series of case studies for those who read our blog. I think it’s a nice opportunity to share examples of our work. Promoting Corporate Event Planning in Wilmington, DE Client: Greater Wilmington Convention & Visitors Bureau (GWCVB) Situation For the first half of 2009, the GWCVB asked AB&C to […]

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  7. Strategy

    Case Study: Southern Delaware Tourism

    Below is the first in a series of case studies that we wanted to share with those of you who read our blog. We think it’s a great opportunity to share examples of our work and capabilities. The case study below, for our client Southern Delaware Tourism, showcases our online media capabilities, specifically paid search […]

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  8. Agency Life

    The pain and folly of speculative creative

    For all you prospective clients out there, we at AB&C would love to have you as a client. We really would. And please, give me a call at any time. Or, feel free to include us in your RFP process. Just one little thing about that RFP process… For the record, I’ve been doing new […]

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