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Posts by Rikki Schechter

  1. Observations

    Hoover sucks up to soap fans

    Genius marketing or genuine sympathy? Soap operas took their name from the cleaning products being advertised during commercial breaks. So it’s only fitting that Hoover take advantage of the opportunity to engage with one of the most loyal fan bases in television. ABC recently announced the cancellation of long-running daytime soaps, All My Children and […]

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