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Posts by Steve Merino

  1. Strategy

    For the love of Gap, don’t crowd-source your new logo

    The list of brands that have gone through a massive rebranding effort — only to cave into online peer pressure and revert back to their old identities (Tropicana, The Gap, University of California) — continues to grow. As someone who makes a living rebranding companies, this troubles me. Foremost, people who comment on Internet threads […]

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