Who’s your target customer? Let the target decide.
Everyone over the age of 16 could be interested in a car. Actually, people under the age of 16 may be even more fascinated by cars, but that’s another story.
Transmissions
Our experts have worked together in the car business for over 20 years. And we’ve learned a few things along the way. Some of those lessons have been turned into Transmissions – a series of regular posts about building brands in the competitive auto industry.
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The Footlong Hot Dog
Read more...Everyone who has been to a big event — or even to a movie theater — knows that the cost of refreshments bears no relation to the actual cost of the ingredients themselves…
Fire Takes Fuel
Read more...If you’ve taken as many flights as we have, you know when your plane is about to take off. You can hear the engines straining…
Brands are People, Too
Read more...A lot of people are confused by brands. They get it confused with a brand mark. Actually, brands are like friends…