Aloysius Butler & Clark

That’s why I’m happy to report that AB&C recently won 12 awards at the 2009 Aster Awards, a medical and healthcare marketing awards program. The awards —golds, silvers and bronzes — recognized creative work in direct mail, web design, television, collateral and print. Check it out for yourself.

One gold was for our design of the St. Joseph Hospital Website. St. Joe’s old website was packed with information, but you had to take the time to dig through it. And that was the problem — especially because the good people of Greater Nashua, western New Hampshire and northern Massachusetts — the hospital’s audience — are very tech-savvy and look to the Internet as their first source of medical information. So after we impressed St. Joe’s with unique micro-sites for some of their new campaigns, they decided it was well past time to overhaul their main website.The finished product has catapulted St. Joe’s into a digital leadership position. The site has a new look with appealing colors, more images, better organization, easier navigation and attention-getting callouts that direct the viewer to the latest updates and important information. New features include video clips of exceptional patient testimonials, an easy-to-search physician directory, online bill pay capability and online class registration.

We also created a template on the homepage that can be easily updated to correspond with current ads. This ensures a complete brand experience for each consumer. And we can now use the ads to point consumers to a cohesive, attractive, user-friendly source of information on St. Joseph Hospital. And consumers are responding. Hits are up, way up. And they’re using the features we’ve created. Which is now funneling into the creation of correlating resources like a St. Joseph Hospital Facebook page, Twitter feed and more.