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Celebrating lives well lived


Billboard for Parsell Funeral Homes and Crematorium

Parsell Funeral Homes and Crematorium is committed to doing just that. With four locations in southern Delaware, Parsell goes beyond providing expected funeral services to create a respectful and meaningful tribute as unique as the life being honored.

Because of its commitment to going above and beyond, Parsell has hosted some memorable personalized funeral services. Among them are a Harley-Davidson hearse for a motorcycle enthusiast, a viewing turned bingo night for a fan of the game and a jazz procession through the graveyard for a woman with Cajun roots. AB&C created a campaign around these stories, setting Parsell apart from other funeral homes. The campaign consisted of billboards, print ads in local newspapers and direct mail.