Buckling down on buckling up
The state of Delaware has seen a marked increase in seat belt usage during the past year. In fact, the use of seat belts statewide rose from 88% in 2012 to 92% this year. A Delaware Office of Highway Safety campaign developed by ab+c has helped move the state closer to its goal of having everyone in every vehicle — motorists and passengers alike — wear seat belts. Campaign messages were featured on TV, radio, billboards, online, and as part of live events.