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Newark Natural Foods Names ab+c Creative Intelligence as Agency of Record

ab+c and Newark Natural Foods discuss the store's rebranding.

ab+c and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked ab+c to undertake its rebranding effort.

“Not only is Newark Natural Foods a wonderfully run company with a unique business model, but they are also a bedrock of their community,” says Paul Pomeroy, managing partner and director of marketing at ab+c. “We are honored to call them a partner and we look forward to working with them to build out a brand that speaks to their heritage and their future.”

Newark Natural Foods, which carries organic fruits and vegetables, grains, and a large selection of grocery staples, makes business decisions based on sustainability and impact on the earth and community. The new store will double Newark Natural Foods’ current size and include a café.

ab+c Creative Intelligence is a 43-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the 2013 “Top Shop” in Delaware.