Aloysius Butler & Clark Wins Gold in Cardiovascular Advertising
The campaign resulted in 72 new appointments with MedStar Health physicians.
WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.
“AB&C exceeded all expectations for quality and excellence in cardiovascular communications,” says Melinda Lucas, CVAA Program Coordinator.
“Working with our partners at MedStar, we successfully developed a campaign that effectively reached the right audience, with the right message, in mediums where they are open to listening,” adds Maria Stearns, healthcare team director at AB&C.
The CardioVascular Advertising Awards Program recognizes excellence in cardiac and vascular service line marketing. Cardiovascular disease affects an estimated one in three American adults. The competition is judged by a panel of healthcare marketing experts and hosted by Marketing Healthcare Today magazine.
To see the full scope of work for the a-fib campaign, visit a-b-c.com/jackhammer.
Aloysius Butler & Clark is a 44-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the “Top Shop” in Delaware.