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AB&C Wins Eleven Healthcare Awards

WILMINGTON, Del., March 26, 2020Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.

AB&C received seven gold awards, one silver, two bronze and one merit in recognition of work the agency created for a few of its clients: AtlantiCare, Grand View Health, the Delaware Division of Public Health, the Delaware Office of Highway Safety, Phoenix Children’s Hospital and even some internal AB&C creative.

“Our first and foremost goal is to create work that cuts through the noise and delivers results for our clients,” said Steve Merino, Chief Creative Officer of AB&C. “If we win awards along the way, it’s validation for all our hard work. But being able to win awards for campaigns about things like COVID vaccination and staff appreciation during a pandemic—that’s about the best feeling you can have, professionally.”

AB&C received the following awards:


“Back to Better Campaign”
Total Advertising Campaign

“Fri-Yayer Campaign”
Delaware Office of Highway Safety
Total Advertising Campaign

“Citywide Campaign”
Phoenix Children’s Hospital
Integrated Marketing Campaign

“Teen & Parents Opioid Videos”
Digital Video Ad—Less than 2 Minutes
Delaware Division of Substance Abuse and Mental Health

“First Responders Email Campaign”
Email Creative
Aloysius Butler & Clark

“First Responders Posters”
Poster Design
Aloysius Butler & Clark

“Mask Up Philly Installation”
Aloysius Butler & Clark and Department of Public Health—Philadelphia


“TikTok Smoking Videos”
Delaware Office of Health and Social Services
Social Media Content


“Re-Opening Campaign”
Phoenix Children’s Hospital
Total Advertising Campaign

“Telemedicine Campaign”
Grand View Health
Integrated Marketing Campaign


“Mask Up Philly—Bus”
Department of Public Health—Philadelphia

About Aloysius Butler & Clark (AB&C)

AB&C is a 49-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek recently selected the agency as one of its 50 “Top Shops” in the nation.