Opinions
Halloween: A 2,000-Year Brand-Success Story
From ancient Celtic rituals to modern trick-or-treating, Halloween’s 2,000-year evolution offers a surprising lesson in branding, culture and staying relevant.
Alex Wittchen
Managing Director – Strategy
- Account
- ›Clio-winning strategist with an extremely unfortunate love of puns.
- ›Dynamic storyteller afflicted with the gift of gab.
- ›Studied history (with a specialty in African History).
- ›Once had a side hustle doing work for a semi-pro frisbee league.
- ›Has an “infectious” (really loud) laugh.
- ›Can rap every single word to Will Smith’s “Gettin’ Jiggy Wit It.”
- ›Started college as a music theater major.
- ›Is almost always thinking about her next meal.
Posts by Alex
OpinionsBe Open to Being Wrong: The Creative Necessity of Debate
Disagreement sparks innovation—why healthy debate is essential for creativity at AB&C.
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The one-agency-does-it-all model is outdated. Discover how collaboration is driving smarter strategies.
OpinionsBringing the Joy Back to Advertising: Moving Beyond the Cynicism
The joy of advertising is still here; we just need to reconnect with it. Here’s how we’re doing it.