Better design. Better experience. A better DelawareLottery.com.
Offering hundreds of ways to win, the Delaware Lottery needed a new website that enticed new players to the lottery, while also keeping old players engaged and connected. Analytics showed that most visitors were looking for the winning numbers of their favorite games—quickly. While retailers, an underserved audience on the current site, needed their own resources, tips and opportunities for retailer-to-retailer engagement.
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