Uniting two worlds for success: urgent care and health systems

Reporting proved substantial success.

• In the first month alone, the site experienced 19,800 job-search sessions and 38,100 page views.  

• Our responsive web design also proved successful with 74 percent of job seekers visiting the site from a desktop device and 26 percent visiting from a mobile or tablet device.  

• Average page views/apply ratios were consistently above industry norms. For all job types, an average of 12 to 15 percent is good. For hard-to-fill positions like physicians and physician assistants, 5 to 7 percent is considered very good. AB&C exceeded expectations on both counts. 

When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds: urgent care and health systems. GoHealth joined forces with four major health systems — Dignity Health, Northwell Health, Legacy Healthcare Services, and Hartford HealthCare — and asked AB&C to help recruit physicians for its nationwide urgent care network.

AB&C used a cobranding approach that promised physician candidates they would have the integrated resources and support of a much larger medical system behind them, no matter which GoHealth region they practiced in. Our team developed a responsive design recruitment website, as well as compelling direct mailers, job-board web posts, collateral materials, and emails that drove traffic to the website. 

Reporting proved substantial success.

• In the first month alone, the site experienced 19,800 job-search sessions and 38,100 page views.  

• Our responsive web design also proved successful with 74 percent of job seekers visiting the site from a desktop device and 26 percent visiting from a mobile or tablet device.  

• Average page views/apply ratios were consistently above industry norms. For all job types, an average of 12 to 15 percent is good. For hard-to-fill positions like physicians and physician assistants, 5 to 7 percent is considered very good. AB&C exceeded expectations on both counts.