New LOTTO AMERICA℠ game launch
Ticket sales for the HOT LOTTO® national drawing game had been on the decline for years. So the Multi-State Lottery Association decided to bring back LOTTO AMERICA℠, the first multistate lottery game, which was eventually replaced by POWERBALL®. With five numbers and a “Star Ball,” there was a guaranteed $2 million jackpot. However, each state was tasked with coming up with their own creative for the campaign. The Delaware Lottery came to AB&C to help get players excited about this “new” game.
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