Music Together is an early-childhood music and movement program whose curriculum is built on decades of research and the understanding that kids learn best through play. They came to us to help them enlist new center owners and to help build an online presence that unifies the brand from parent company down to individual centers.
When it came to creating a video to enlist center owners, we did the most natural thing—we enlisted some center owners. We interviewed people who had already taken the leap and had them share their journey—and most importantly, we captured them in action. At the same time, we created a template for franchisees to easily use for their social channels. These pieces allow the owners the freedom to use their own voices while still staying true to the Music Together brand.
The result is perfect harmony. Music Together is able to create a more structured brand look that can grow and flex as they do. And they have the tools to find and offer center owners everything they need to become successful members of the Music Together family.