The power of coopetition: Sea everything in Mystic, CT
Mystic, CT is home to two popular attractions located less than a mile from one another: Mystic Seaport, the nation’s premier maritime history museum, and Mystic Aquarium, known for its charming penguins and beluga whales. Visitors to Mystic often made pass-through trips to the area, seeing one attraction or the other during their one-day visit. Working to market Mystic Seaport, we recognized that if we could prompt an overnight stay, visitors could be persuaded to visit both attractions – thus benefitting the institutions as well as the area.
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