What's inside us drives us to heal what's inside you
St. Joseph's Healthcare System (SJHS) has been healing the people of northern New Jersey for 150 years. But it was being overshadowed by dominant healthcare players in its market, and the look and feel of its brand had not evolved. Even its logo and tag line-New Jersey's Premier Catholic Health Care System-didn't reflect a diverse and vibrant community. SJHS asked us for a new brand campaign that focused more on wellness than on just treating people when they're ill, but was still rooted in its Catholic ethos and values.
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