Stamford Health is an independent community health system in Fairfield, Connecticut, which competes with large health systems in New York City and New Haven. To stand out from the crowd, two key components of their strategic plan were to construct a new state-of-the-art hospital and to recruit surgical specialists. In 2016, Stamford Health opened their new hospital and needed a way to differentiate their exceptional clinical services and new facility from the competition. AB&C was tasked with rolling out a new brand six months prior to the grand opening and to effectively promote the hospital’s key points of difference.
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