The freshest thinking in fresh mushrooms
This regional, family-owned grower wanted to grow its industry market presence and came to us for a complete rebranding, including a logo, a new marketing campaign, internal communications and a new booth for the upcoming PMA Fresh Summit trade show at Chicago’s McCormick Place. To-Jo saw itself merely as a supplier. But our research with its customer base revealed To-Jo was actually perceived as an integral part of its customers’ success.
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