The freshest thinking in fresh mushrooms
![Mushrooms](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F128475%2F1279x565%2F354448107d%2Fto-jo-header.jpg%2Fm%2F1920x0%2Ffilters%3Aquality(75)&w=3840&q=75)
The Success
Our marketing campaign generated new leads for the sales team, while our internal branding campaign rallied To-Jo Mushrooms’ employees behind their new brand. Our expansive new booth design delivered the company's highest trade show visibility and featured a built-in conference room where customers, prospects and invited guests could meet and collaborate. The room was booked all day, every day. AB&C's comprehensive branding campaign took To-Jo Mushrooms from a small vendor to a large player in their industry.
The Story
This regional, family-owned grower wanted to grow its industry market presence and came to us for a complete rebranding, including a logo, a new marketing campaign, internal communications and a new booth for the upcoming PMA Fresh Summit trade show at Chicago’s McCormick Place. To-Jo saw itself merely as a supplier. But our research with its customer base revealed To-Jo was actually perceived as an integral part of its customers’ success.
The Strategy
Our thinking was to reposition To-Jo as a collaborative partner that offered more innovative sales support, customer service, category management, new product blends and recipe ideas. We created a new theme for the added value their thought leadership brought to the table: “The freshest thinking in fresh mushrooms.”
The Success
Our marketing campaign generated new leads for the sales team, while our internal branding campaign rallied To-Jo Mushrooms’ employees behind their new brand. Our expansive new booth design delivered the company's highest trade show visibility and featured a built-in conference room where customers, prospects and invited guests could meet and collaborate. The room was booked all day, every day. AB&C's comprehensive branding campaign took To-Jo Mushrooms from a small vendor to a large player in their industry.
The Story
This regional, family-owned grower wanted to grow its industry market presence and came to us for a complete rebranding, including a logo, a new marketing campaign, internal communications and a new booth for the upcoming PMA Fresh Summit trade show at Chicago’s McCormick Place. To-Jo saw itself merely as a supplier. But our research with its customer base revealed To-Jo was actually perceived as an integral part of its customers’ success.
The Strategy
Our thinking was to reposition To-Jo as a collaborative partner that offered more innovative sales support, customer service, category management, new product blends and recipe ideas. We created a new theme for the added value their thought leadership brought to the table: “The freshest thinking in fresh mushrooms.”
The Success
Our marketing campaign generated new leads for the sales team, while our internal branding campaign rallied To-Jo Mushrooms’ employees behind their new brand. Our expansive new booth design delivered the company's highest trade show visibility and featured a built-in conference room where customers, prospects and invited guests could meet and collaborate. The room was booked all day, every day. AB&C's comprehensive branding campaign took To-Jo Mushrooms from a small vendor to a large player in their industry.
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![Branded ad](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fad.b99b555c.jpg&w=3840&q=75)
Branded ad
![Branded ad](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fad2.307b35e0.jpg&w=3840&q=75)
Branded ad
![Branded trade show booth](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbooth.1ea5bd19.jpg&w=2048&q=75)
Branded trade show booth