The future of banking
WSFS Bank is one of the oldest banks headquartered in the Delaware Valley. But they were about to become one of the first and only banks in the country with a mobile app that allows customers to make ATM withdrawals using only their cell phone. The technology was cool, but WSFS needed to target the right customers, explain how to use it and work around the fact that WSFS Bank still had a non-mobile-friendly website.
1 / 3