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Posts by Corinne Cowen

  1. Strategy

    Clean out your brand closet

    Some fashion trends stick around for way, way too long. And some stuff just stays in your closet way, way too long. You know what I’m talking about: that loud pair of platforms and that mohair turtleneck sweater you just had to have when you were 17. But somewhere in all that mess, you have […]

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  2. Strategy

    You put a QR code where?

    Have you ever said, “Wow! I just had an amazing experience with this here QR code!” It’s safe to say you’ve come across many “Quick Response” codes over the past few years, whether you knew what they were at the time or not. And if you’re in the marketing business, you’ve been asked, “Do you think we should add […]

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