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Posts by Erin Mulrooney

  1. Digital Media

    Digital Media Reporting: All Greek or All Powerful?

    A client once told me, “I don’t need to be bothered with digital media reports.” For digital media professionals, this statement stops the music, and we refrain from asking the obvious question out loud: “If you don’t care about the results, why did you even bother to invest money in this campaign?” Of course this […]

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