When it comes to new technology, marketers are often like a newborn playing with a set of keys. It’s new. It’s shiny. And we just need to have it and play with it. But, just because it is new and cool doesn’t mean that it’s the right fit, and often marketers adopt a new technology […]

Twenty-four hours later, the dust is finally settling. This Super Bowl will, without a doubt, go down in the history books as one of the greatest games of all time. The dust is also settling on the Monday morning quarterback blitz of advertisers and creatives dissecting and ranking all our favorite ads. This year—and maybe […]