Once again, a study has confirmed that there are significantly more risks associated with not vaccinating children than there are with vaccinating them. The study — published on September 30 in Pediatrics — looked at rates of pertussis (whooping cough) in California, and compared them to rates in areas where parents withheld vaccines from their […]

In a recent article on FierceHealthcare, the editors compiled four videos from health care providers that encourage staff—everyone from custodians to physicians—to wash their hands. These videos had been posted on YouTube, and one of the points of the article is that hospitals and other institutions are turning to social media to cut down on hospital-acquired infections. […]

No doubt you — like millions of others — are an avid follower of my posts on this site. Cast your memory back about a year ago. In “Feeding the thing with two brains,” I blogged about the attraction to life sciences marketing, likening it to balancing the “needs” of the two sides of the […]

What makes someone choose to work in life sciences marketing? Maybe it’s a case of feeding the two brains we’re blessed with — our left and right brains. Almost 30 years ago, I read Robert Ornstein’s The Psychology of Consciousness. Ever since, I’ve been fascinated by how we can approach the world on different planes, […]

Of all the new media, texting has exploded in the last year and, together with its sibling, twittering, it may now come with a caution label attached. While many of us are accustomed to listening to the radio in the car, very few of us watch television in the driver’s seat. The logic is obvious, […]

I sometimes wonder whether some agencies even read the copy aloud before it’s approved. Two examples come to mind: A prominent lizard has been the spokes-reptile for an auto insurance giant that frequently tells viewers that they can save “… hundreds of dollars or more on car insurance.” Moron car insurance? I don’t want that! […]