After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since […]
We know a few things to be true about popular brands. They exist. They tend to offer a product or service. They have a physical space or online presence. They have identifiable brand attributes. And they are vetted over time through consumer experiences and perception. Based on these truths, it seems safe to assume that […]
Advertising optimism is on the rise again, and for good reason. Industry segments are hiring again, advertisers and their agencies are regaining budgets, consumer confidence is growing, and the mass adoption of advanced television and entertainment consoles may very well yield the next great surge of creative advertising and media marketing. We’re heading into uncharted […]
Welcome to the wildest of times in the history of American healthcare. Consumers, physicians and advanced practitioners, administrators, insurers, and government bureaucrats are caught up in a systematic change that’s as manageable as a tornado in a mailbox. Since 2010, we’ve all been loosely aware of the guidelines of the Patient Protection and Affordable Care […]
When I tell people I’m in recruitment marketing, they ask, “So you recruit doctors?” Or they nod knowingly, assuming I’m in traditional marketing. The words “recruitment” and “marketing” together have that effect. People find the concept challenging. Unlike most of our colleagues on the services or B2B side, we work in a fickle climate. Job […]
Have you seen the trailer for The Social Network, the movie about the founding of Facebook? Not only is the premise intriguing, the marketing prowess of the producers is awesome: This film is a three-hour product placement. And it made me a little nostalgic for some other product placement movies. If your favorite is missing […]
Recruitment marketing is a simple balancing act, right? Place your message on one side of the scale, and your communication medium on the other. If your message clearly illustrates the value of the position you are trying to fill, great. But if you don’t balance your strong message with an effective way to get it […]