After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since […]
It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations […]
That’s it. The world is ending. These millennials are going to ruin what is great about our businesses. You know, they’re lazy. They don’t communicate well. They’re completely self-absorbed. They’re… they’re… going to do amazing things if we allow them to! I’ve been helping national leaders recruit talent for more than 15 years, and I’ve […]
What is Google for Jobs? When posting open job opportunities on the web, you may find that the same job posting appears in the search results from multiple job sites, through an applicant tracking system (ATS) or on a corporate careers page. To remove these redundant and often confusing search results for job seekers, Google […]
This year I attended my fifth ASPR (Association of Staff Physician Recruiters) conference. My biggest takeaway: The physician shortage has truly become a real, living, breathing thing that, understandably, has a lot of recruiters terrified. Rewind to 2011. Chicago. The conference was smaller with fewer attendees and vendors. You would hear “The physician shortage is […]
As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on. Because your bottom line relies […]
A website portal is an excellent way to brand your organization and offer members something more specific then the general information on your website. We recently updated one of our client’s physician recruitment portals by asking these three simple, strategic questions: What do your clients want? Make your site easy to navigate so visitors can […]
The best physicians deliver better care. But what’s the best way to find those physicians? Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term […]
Nobody has to tell you times are tough. Budgets are tight. And senior execs at your hospital or health system likely believe your efforts to attract physicians and advance practitioners are getting more expensive. And to an extent, they’re right — because they only look at recruitment as an expense. It’s our job to show […]
Welcome to the wildest of times in the history of American healthcare. Consumers, physicians and advanced practitioners, administrators, insurers, and government bureaucrats are caught up in a systematic change that’s as manageable as a tornado in a mailbox. Since 2010, we’ve all been loosely aware of the guidelines of the Patient Protection and Affordable Care […]
What is a stronger employment brand really worth? If you want to recruit and retain top talent, visit our recruitment marketing page.
An interesting collection of statistics showing the current state of physician recruitment If you want to recruit and retain top talent, visit our recruitment marketing page.
When I tell people I’m in recruitment marketing, they ask, “So you recruit doctors?” Or they nod knowingly, assuming I’m in traditional marketing. The words “recruitment” and “marketing” together have that effect. People find the concept challenging. Unlike most of our colleagues on the services or B2B side, we work in a fickle climate. Job […]
In August, I’m headed to sunny Tucson, AZ, for the annual Association of Physician Recruiters (ASPR) Conference. Along with my friend and colleague Emerson Moses of One Medical Group, I’ll present on how technology is changing recruitment. Thanks to our partnership with MDLinx.com, we’ll have great data from our 2013 market research survey on physicians […]
Shari Short, president of Short Answer Consulting, and I were privileged to present at the recent 2013 National Association of Physician Recruiters Annual Conference. We spoke about communicating with different generations and what it means to physician and advanced practitioner recruiters. Our observations on the differences between communicating with the silent generation (66+), Baby Boomers […]
Like most American men, I’m a huge football fan. Specifically, my allegiance is to the Philadelphia Eagles (you can now officially feel sorry for me). This year has been rough, as we’ve seen draft picks underperform, free agents take large contracts and contribute very little and, after all was said and done, our coach get […]
To win over top physician candidates, you have to stay ahead of the pack. Sounds simple enough. But before you begin your recruitment push, make sure you’ve got the goods to attract them — and not just great pay and benefits. Is your organization a model of medical efficiency and quality patient care? If so, […]
Let’s face it: Physicians looking for a new position can easily find a ton of options. They make a couple of calls, check a couple of websites, and bam — a shiny new career opportunity. The challenge is, how do you get them to select your shiny new career opportunity? Ladies and gentlemen, let me […]
ab+c recently teamed with MDLinx to conduct a survey of 500 general practitioners, medical specialists and surgical specialists at different stages of their careers. Our research revealed similarities and surprises regarding their professional priorities and the best ways to reach them. First, “show me the money”—financial rewards—still ranked as their number-one priority, followed by autonomy/independence, […]
2011 saw increased demand for a limited supply of physicians in hospitals and primary care practices. 2012 will be even more competitive. Here are the top four issues we predict will have the greatest impact on recruiting success: 4. We’ll recruit through mobile devices. Doctors are on the go and using smart phones more than […]
Social networking recruitment has become the “must do” sourcing activity across all of HR. Whether it’s using Facebook, Twitter, LinkedIn – the pressure to use these channels is greater now than ever. And without knowing it, recruiters and talent evaluators are falling into some significant legal traps. Using social networks is an excellent way to […]
Successful recruitment is more than simply putting together a job description and posting it out to the industry’s dominant job board. In your struggle to find top talent you need to understand two essential truths: 1.) You are different; and 2.) Your differences are what make your organization attractive. What makes you different is your […]
Physician recruiters have fallen on hard times. Once viewed as heroes who deliver agents of change to organizations in need, they now find themselves constrained by ever-growing demands on their time and budgetary resources. As a result, recruiters are finding it harder to compete — they can only do so much with their list […]
Recruitment marketing is a simple balancing act, right? Place your message on one side of the scale, and your communication medium on the other. If your message clearly illustrates the value of the position you are trying to fill, great. But if you don’t balance your strong message with an effective way to get it […]
