This generation bridges pre-digital roots with social fluency, demanding authenticity, growth, flexibility, and meaningful work.

Rising AI-driven searches demand optimized content so career opportunities surface where talent is looking.

Provide executives the clear evidence they demand, helping you secure resources for modern recruitment marketing success.

Insights from Built to Attract, The Evolution of Hiring: Moving from Recruitment to Attraction. Kindle edition, paperback and hardcover are available now at Amazon.com.

As AI reshapes recruitment, even well-meaning automation can undermine a carefully built candidate experience. Explore how using tools like agentic AI can impact your EVP, and how to strike the right balance between innovation and human connection.

Candidates expect more than a one-size-fits-all experience that doesn’t reflect their unique needs and motivations during the hiring process. And if they do get what feels like a generic candidate journey, they just might move on. This can be especially true for top talent who know their worth. Persona-led candidate journeys can play an essential […]

Authentic employee stories — from quick Q&As to full video series — are your most powerful tool for attracting talent, building trust, and turning your people into proud advocates.

In a market where ghosting has gone both ways, a respectful candidate experience isn’t just kind—it’s a business advantage that protects your brand and bottom line.

Unlock $1.2M in revenue: The key to faster physician hires.

Your job postings speak volumes—ensure they’re polished, professional, and applicant-friendly.

A year-round, strategic recruitment checklist keeps you ahead, ready to attract top talent and fill roles efficiently—whatever the season.

Discover how working together can elevate your EVP, improve talent acquisition, and highlight company culture.

Unlock recruitment marketing secrets every new marketer should know today.

Learn how to engage physicians through recognition days, testimonials, tech-focused content, and more. Boost trust, highlight innovation, and showcase your organization’s commitment to clinician well-being. Let’s make your recruitment efforts stand out!

Discover how simplifying the application process can enhance the candidate experience and boost your recruitment ROI.

Empower your employer brand with an authentic allyship program—because everyone deserves someone in their corner.

Here are some essential tips to help you craft effective job titles for Indeed, ensuring your listings are clear, concise, and optimized for search visibility. .

Unlock your recruitment potential with creativity! By leveraging storytelling, crafting candidate-focused job descriptions, and attracting culture-enhancing individuals, you can transform your hiring process and build a dynamic team.

If your job postings are yielding fewer results, it’s time to rethink your strategy. Enhancing your recruitment efforts creatively and proactively can rejuvenate your approach, attract higher quality candidates, and fill positions more efficiently.

Learn how to attract diverse candidates, reduce bias, and improve retention by crafting genuinely welcoming postings that maximize ROI and reduce time-to-fill.

Unlock the secrets to crafting compelling job descriptions that attract top talent by putting yourself in the candidate’s shoes and crafting engaging narratives.

Discover how to transform your workplace into a beacon of positivity and loyalty, boosting employee advocacy and brand strength.

Create a candidate magnet and boost engagement with expert tips on job descriptions, hiring events, and other content that converts.

Harnessing genuine employee experiences can revolutionize your recruitment and out-preform traditional marketing strategies to attract top talent.

Is it time to revitalize your EVP by updating it based on current trends, backed by research, and aligned with authentic company purpose?

Discover how you can revolutionize your recruitment strategy and ensure top visibility for your job listings.

Healthcare’s success hinges on recruiting talent by aligning with Millennial and Gen Z trends and preferences.

Physician vacancies cost healthcare millions in lost revenue and increased operational costs, jeopardizing sustainability.

Consider AI for drafting job descriptions but rely on human insight for quality and brand alignment.

Boost your hiring by enhancing the online candidate experience—our upcoming series will show you how.

After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since […]

It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations […]

That’s it. The world is ending. These millennials are going to ruin what is great about our businesses. You know, they’re lazy. They don’t communicate well. They’re completely self-absorbed. They’re… they’re… going to do amazing things if we allow them to! I’ve been helping national leaders recruit talent for more than 15 years, and I’ve […]

What is Google for Jobs? When posting open job opportunities on the web, you may find that the same job posting appears in the search results from multiple job sites, through an applicant tracking system (ATS) or on a corporate careers page. To remove these redundant and often confusing search results for job seekers, Google […]

This year I attended my fifth ASPR (Association of Staff Physician Recruiters) conference. My biggest takeaway: The physician shortage has truly become a real, living, breathing thing that, understandably, has a lot of recruiters terrified. Rewind to 2011. Chicago. The conference was smaller with fewer attendees and vendors.  You would hear “The physician shortage is […]

As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on. Because your bottom line relies […]

A website portal is an excellent way to brand your organization and offer members something more specific then the general information on your website. We recently updated one of our client’s physician recruitment portals by asking these three simple, strategic questions: What do your clients want? Make your site easy to navigate so visitors can […]

The best physicians deliver better care. But what’s the best way to find those physicians? Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term […]

Nobody has to tell you times are tough. Budgets are tight. And senior execs at your hospital or health system likely believe your efforts to attract physicians and advance practitioners are getting more expensive. And to an extent, they’re right — because they only look at recruitment as an expense. It’s our job to show […]

Welcome to the wildest of times in the history of American healthcare. Consumers, physicians and advanced practitioners, administrators, insurers, and government bureaucrats are caught up in a systematic change that’s as manageable as a tornado in a mailbox. Since 2010, we’ve all been loosely aware of the guidelines of the Patient Protection and Affordable Care […]

What is a stronger employment brand really worth? If you want to recruit and retain top talent, visit our recruitment marketing page. 

An interesting collection of statistics showing the current state of physician recruitment If you want to recruit and retain top talent, visit our recruitment marketing page. 

When I tell people I’m in recruitment marketing, they ask, “So you recruit doctors?” Or they nod knowingly, assuming I’m in traditional marketing. The words “recruitment” and “marketing” together have that effect. People find the concept challenging. Unlike most of our colleagues on the services or B2B side, we work in a fickle climate. Job […]

In August, I’m headed to sunny Tucson, AZ, for the annual Association of Physician Recruiters (ASPR) Conference. Along with my friend and colleague Emerson Moses of One Medical Group, I’ll present on how technology is changing recruitment. Thanks to our partnership with MDLinx.com, we’ll have great data from our 2013 market research survey on physicians […]

Shari Short, president of Short Answer Consulting, and I were privileged to present at the recent 2013 National Association of Physician Recruiters Annual Conference. We spoke about communicating with different generations and what it means to physician and advanced practitioner recruiters. Our observations on the differences between communicating with the silent generation (66+), Baby Boomers […]

Like most American men, I’m a huge football fan. Specifically, my allegiance is to the Philadelphia Eagles (you can now officially feel sorry for me). This year has been rough, as we’ve seen draft picks underperform, free agents take large contracts and contribute very little and, after all was said and done, our coach get […]

To win over top physician candidates, you have to stay ahead of the pack. Sounds simple enough. But before you begin your recruitment push, make sure you’ve got the goods to attract them — and not just great pay and benefits. Is your organization a model of medical efficiency and quality patient care? If so, […]

Let’s face it: Physicians looking for a new position can easily find a ton of options. They make a couple of calls, check a couple of websites, and bam — a shiny new career opportunity. The challenge is, how do you get them to select your shiny new career opportunity? Ladies and gentlemen, let me […]

AB&C recently teamed with MDLinx to conduct a survey of 500 general practitioners, medical specialists and surgical specialists at different stages of their careers. Our research revealed similarities and surprises regarding their professional priorities and the best ways to reach them. First, “show me the money”—financial rewards—still ranked as their number-one priority, followed by autonomy/independence, […]

2011 saw increased demand for a limited supply of physicians in hospitals and primary care practices. 2012 will be even more competitive. Here are the top four issues we predict will have the greatest impact on recruiting success: 4. We’ll recruit through mobile devices. Doctors are on the go and using smart phones more than […]

Social networking recruitment has become the “must do” sourcing activity across all of HR. Whether it’s using Facebook, Twitter, LinkedIn – the pressure to use these channels is greater now than ever. And without knowing it, recruiters and talent evaluators are falling into some significant legal traps. Using social networks is an excellent way to […]

Successful recruitment is more than simply putting together a job description and posting it out to the industry’s dominant job board. In your struggle to find top talent you need to understand two essential truths: 1.) You are different; and 2.) Your differences are what make your organization attractive. What makes you different is your […]

  Physician recruiters have fallen on hard times. Once viewed as heroes who deliver agents of change to organizations in need, they now find themselves constrained by ever-growing demands on their time and budgetary resources. As a result, recruiters are finding it harder to compete — they can only do so much with their list […]

Recruitment marketing is a simple balancing act, right? Place your message on one side of the scale, and your communication medium on the other. If your message clearly illustrates the value of the position you are trying to fill, great. But if you don’t balance your strong message with an effective way to get it […]