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Recruitment Marketing
year-long recruitment marketing to-do list

Your Key to Year-Round Hiring Success? A Smart Recruitment Checklist.

Timing is everything in recruitment. While certain months are peak hiring seasons for some industries, real success comes from a consistent, year-round effort. That’s where a smart checklist makes all the difference. It ensures you stay ahead, ready to connect with top talent and fill roles efficiently. To help you get started, here are some ideas you can build on to craft a checklist customized to fit your hiring goals.

January & February

  • Develop a detailed and organized onboarding process — or refresh your existing one — to kick-start a new hire’s journey. A great onboarding experience sets a positive tone and establishes the foundation for lasting engagement and retention.
  • Review your pipeline and reconnect with candidates you haven’t been actively engaging. They may not be open to a new job or conversation, but reaching out is never a missed opportunity.
  • Start planning for spring, when new graduates (who are eager to start their careers) are entering the job market. While many employers often overlook new grads, viewing them as inexperienced, they typically bring fresh ideas, strong tech skills and a passion for learning.

March & April

  • Create a conference engagement plan. Choosing which conferences to attend shouldn’t be left to chance. Some events will offer far more benefits than others, but the value you gain will depend on your specific goals.
  • Establish your pre-conference marketing strategy. How will you measure success at the event? Through the number of new email leads you capture or the number of interviews generated? The answer may vary, but using consistent metrics across all your conferences gives you a meaningful comparison.
  • Start building a conference playbook with key contacts, phone numbers, budgets, receipts and anything else you might need. Think of a playbook as your survival guide. If anything goes off track, a playbook keeps everything at your fingertips. It also frees up your mind so you can stay focused and fully engaged at the conference.
  • Identify key dates in your industry — conferences, special events, observance days — and start crafting relevant content to share with future hires. For example, if you’re recruiting nurses, you could create content for National Nurses Week each May. In construction, you might earmark content for National Safety Month each June.

May & June

  • Remember the goals you set in January? Review your progress and adjust, as necessary.
  • Start prepping for fall career events. Late September and early October are the most popular times for career fairs, and graduating students are motivated to start looking.
  • Create templates for invitations or social media posts for career events — and don’t forget to include a booth number, contact information and a link for registration.

July & August

  • Reevaluate your employee value proposition (EVP) and brand. There’s ample evidence that a strong employer brand doesn’t just attract top talent — it drives real results. LinkedIn reports that 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring. With a great EVP, you’ll fill roles faster and save on recruitment costs, all while boosting your bottom line.
  • Evaluate responses from candidates you’ve engaged with over the year and find opportunities to refine and improve your job titles, posts and other messaging. Which subject lines got the most responses? Does one job post stand out and why? For inspiration, check out 12 Tips for More Effective Indeed Job Titles and Mastering the Art of Effective Job Descriptions.

September & October

  • Assess your sourcing and marketing tools. Finding the right candidates is an art that needs targeted search capabilities and more. You should also start figuring out your top hiring priorities for the upcoming year and decide which recruitment tools to implement.
  • Rethink incentives and compensation for your roles. Start with a hard-to-fill position and ask, “What does the ideal candidate for this role look like?” Use those traits to sharpen your search and adjust the incentives to attract the perfect fit.
  • Review your budget and expenses compared to last year and start planning for the year ahead.

November & December

  • The holiday season is the perfect time to recruit for many organizations. End-of-the-year rethinking has people reexamining their future, and you should take full advantage of it. Many potential candidates also have slower schedules or days off, which means more time to read your emails, search job boards or take a recruiter’s call.
  • Review recent and past hires — and their lead sources — for valuable insights to improve future recruitment efforts. Do most of your hires come from the same source? Are some sources underperforming in lead generation? Ultimately, your ability to make quality placements hinges on how effectively you source candidates, so understanding where your best leads come from is crucial.
  • Do you have candidates you want to hire, but know they’re not ready to sign on? Don’t risk losing them to a competitor or indecision. Try writing a letter of intent or “offer letter.” It serves as a written expression of mutual interest and good faith from both parties. While not legally binding, it can help candidates take an important mental step toward formalizing an employment contract.

Ready to step up your recruitment game? A smart checklist is your secret to staying ahead, no matter the season. Whether you’re gearing up for the next hiring wave or fine-tuning your year-round approach, AB&C is here to craft a custom plan that aligns with your unique goals and keeps you ready to attract top talent. Let’s talk.

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