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Matt Caspari

Matt Caspari

Senior Creative Director

The Professional

  • Renegade University of Pennsylvania history major.

  • Writer for ad agencies in New York, Chicago and London.

  • Worked for Cliff Freeman for a couple years after he wrote “Where’s the Beef.”

  • Has lost track of his advertising awards … and most of the awards themselves.

  • Partner/creative director at Caspari McCormick for 17 years.

The Personal

  • Once a Junior Olympics archery instructor. Once had better vision too.

  • Won the same national college fiction competition as Joyce Carol Oates.

  • Accepted to University of Washington Law School. Never attended.

  • Has an identical twin. And he is a lawyer.

Recent posts by Matt

  1. Destinations

    Is The Cautious Traveler a New Market Segment?

    A couple months ago, I went to Phoenix on a business trip. While there, I went to several restaurants. At many of them, it seemed as if the pandemic didn’t exist. People were welcome without masks, often without the familiar request to wear a mask until you get to your table. Yet, in one restaurant […]

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  2. Destinations

    Yes, you’re in competition. With the couch.

    Think of a food court on the ground floor of a commercial building. At lunchtime, all the people who work in the offices upstairs are going to want to have lunch somewhere. And if you’re one of the businesses in the food court, you probably spend your nights dreaming of ways to outdo your neighbors […]

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