
- Recruitment
- Research and Strategy
- Branding and Design
- Digital Marketing
PHL Forward
Coding Philly’s Tech Comeback
When the Philadelphia Chamber of Commerce’s CEO for the Council for Growth realized Philadelphia-based businesses were struggling to attract technology talent, they called on AB&C to help fill the pipeline.
The Strategy
AB&C set up group strategy sessions and interviews with council members and identified the unique benefits available for tech candidates who make their careers in Philadelphia:
- Philadelphia offers you a wide variety of career opportunities. An individual can find not just their next job, but their next three jobs.
- The region is a wonderful place to raise a family, from an affordable cost of living to beaches, mountains, rural communities and other metro areas.
- For a decade, Philly has received national recognition/positive rankings as a highly attractive place to live and work.
Using imagery that showed women in tech and using symbols and language that would resonate with programming professionals, AB&C’s creative team developed a campaign to attract a diverse group of tech professionals.
Related Work
We creatively turn what sets your company apart into compelling experiences that inspire the right talent to join, engage and stay.
More Work