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PHL Forward
  • Recruitment
  • Research and Strategy
  • Branding and Design
  • Digital Marketing

PHL Forward

Coding Philly’s Tech Comeback

When the Philadelphia Chamber of Commerce’s CEO for the Council for Growth realized Philadelphia-based businesses were struggling to attract technology talent, they called on AB&C to help fill the pipeline.

The Strategy

AB&C set up group strategy sessions and interviews with council members and identified the unique benefits available for tech candidates who make their careers in Philadelphia:

  • Philadelphia offers you a wide variety of career opportunities. An individual can find not just their next job, but their next three jobs.
  • The region is a wonderful place to raise a family, from an affordable cost of living to beaches, mountains, rural communities and other metro areas.
  • For a decade, Philly has received national recognition/positive rankings as a highly attractive place to live and work.

Using imagery that showed women in tech and using symbols and language that would resonate with programming professionals, AB&C’s creative team developed a campaign to attract a diverse group of tech professionals.

Related Work

We creatively turn what sets your company apart into compelling experiences that inspire the right talent to join, engage and stay.

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