AB&C set up group strategy sessions and interviews with council members and identified the unique benefits available for tech candidates who make their careers in Philadelphia:

• Philadelphia offers you a wide variety of career opportunities. An individual can find not just their next job, but their next three jobs.
• The region is a wonderful place to raise a family, from an affordable cost of living to beaches, mountains, rural communities and other metro areas.
• For a decade, Philly has received national recognition/positive rankings as a highly attractive place to live and work.

Using imagery that showed women in tech and using symbols and language that would resonate with programming professionals, AB&C’s creative team developed a campaign to attract a diverse group of tech professionals.