Every recruiter email, career page and employee review shapes market perception. Disconnected internal teams create conflicting stories that weaken equity. Explore a practical framework for aligning EVP, messaging and measurement across functions.

Some organizations are rising to the top of modern discovery tools without spending more on ads. The difference isn’t tactics—it’s alignment, authenticity, and experience. Here’s how leaders are pulling ahead.

Why Marketing and Talent Acquisition Must Be Allies in Healthcare In healthcare, a strong brand has always been essential for earning community trust, but today, it carries even greater weight. A brand is no longer just a promise to patients; it’s a proof point to employees. Every message, from a billboard to a benefits brochure, […]

Insights from Built to Attract, The Evolution of Hiring: Moving from Recruitment to Attraction. Kindle edition, paperback and hardcover are available now at Amazon.com.

Unlock $1.2M in revenue: The key to faster physician hires.

If your job postings are yielding fewer results, it’s time to rethink your strategy. Enhancing your recruitment efforts creatively and proactively can rejuvenate your approach, attract higher quality candidates, and fill positions more efficiently.

Discover how to transform your workplace into a beacon of positivity and loyalty, boosting employee advocacy and brand strength.

Harnessing genuine employee experiences can revolutionize your recruitment and out-preform traditional marketing strategies to attract top talent.

Healthcare’s success hinges on recruiting talent by aligning with Millennial and Gen Z trends and preferences.

Physician vacancies cost healthcare millions in lost revenue and increased operational costs, jeopardizing sustainability.