If you’re asking the question, the answer is probably yes. If you’re in a position to speak on behalf of your company or organization in front of the “fourth estate,” you should have some understanding of how the media operates and how to get your messages across effectively. Good media training can get you there. […]
Remember summer reading lists? If you were like me, you procrastinated until late August then hustled through all of the books — barely finishing before the first day of school or even later (don’t tell Mrs. Holden). But there was one summer reading book that I couldn’t put down — To Kill a Mockingbird. I […]
When it comes to social media, LinkedIn often gets overlooked. Think about it like siblings from TV’s most famous sitcoms. I’ll go with shows from three eras — The Brady Bunch, The Fresh Prince of Bel-Air, and Modern Family. Facebook is the pretty and popular older sibling (Marcia Brady, Hilary Banks, or Haley Dunphy). Twitter […]
Your online presence is bigger than you think. It’s certainly bigger than your website. People are talking about your business all over the Internet — whether you like it or not. Maybe you’ve never visited a review or social media site, but guess what? They’ve probably visited you. Someone stopped in for a bite, bought […]
It’s not easy staying cool — just ask the Fonz, the Rolling Stones and the CB radio. Since dethroning MySpace five years ago, Facebook has reigned supreme in the social media world. But don’t look back, Facebook — something might be gaining on you. Many teens, twenty-somethings and even thirty-somethings are turning to Twitter. If […]
After enough pushing, prodding and hearing the “But everybody’s on Facebook” argument, you finally decided your business needed a page. About 90 percent of small businesses are on it, so welcome to the club. Whether your page is brand-spanking new or a couple of years old, you want to know how you’re doing. As with […]
At some point, your boss or client has probably asked for a social media report. Unfortunately, there is no quick way to create one. Like many other communications efforts, the evaluation stage is the first to fall victim to the mortal enemies of a PR team—tight deadlines and even tighter budgets. In an ideal world, […]
Someone posted a negative comment on my business’ social media page. Should I delete it? No. Deleting negative comments does more harm than good. Instead, think about the most common customer complaints towards your business and develop a general response to each. If a negative post appears, take the appropriate general response and tailor it […]
So you think you’re ready to take the plunge. No, not marriage, kids or swimming with those Polar Bear guys. We’re talking about social media here. Like those other plunges, you might not quite be sure what you’re getting yourself into. There’s no denying it: Social media has become a powerful marketing tool. Whether your […]
A powerful new weapon has been added to your crisis communications arsenal: social media. Like all weapons, it can be used for good or evil. It can assure you of a swift victory over those who would defame your reputation. Or it can blow up in your face. Because social media can change public opinion […]