Who is your person? Your most trusted source of information and support? Who is the person you look to for guidance? For me it’s my husband. He’s smart, he’s usually right, and I trust him. (Not so much when it comes to grumpy teenagers or what shoes go with what outfit, but that’s another story.) […]
POTUS, along with some other ruling “buddies,” decided to take a selfie at Nelson Mandela’s memorial service this week. Wow. This is one of the craziest displays of bad judgment of this news cycle — if not this year. Or is it? Statistics tell us that photos are the thing to share, so is it […]
With all the modern ways of communicating, it still comes down to good writing. Tweets, blogs, web copy and infographics still require dynamic writing that engages your audience. The rules for good PR writing still apply in the social media era. Some say the demands of sound bites and 140 characters make good writing next […]
Everyone blogs—kids, cats, Starbucks, even an accused criminal. But in the world of hospital communications, blogging is not nearly as prevalent. In fact, fewer than four percent of hospitals have them—185 to be exact, according to the Mayo Clinic’s Health Care Social Media List. It’s a little surprising that more hospitals haven’t embraced the blog as a way to […]
Not for jingle bells, but for events — royal weddings, grand openings, fundraisers and community fairs. Whether you’re hosting a small group of friends or the entire town, planning is key to event success. Here are some tips to get you started: 1. Start early. The more time you have, the better your event will […]
How can a PR agency help you in your quest for the gold? How can they understand the constraints of hospital PR and the competitive, ego-rich environment you have to navigate every day? 1. Use an agency with proven experience in healthcare public relations and media relations. You need someone who has been there and […]
So whatever happened to Dr. McDreamy? The world’s news cameras are at your door and you can’t wait to show off the medical miracles happening in your hospital. Here’s where the level head comes in. With the needs of the patients and family, the media, and the executives in mind, you need a well-oiled PR […]
You’re a hospital public relations professional and you want to get on the evening news. And you will — because you have Dr. McDreamy saving lives in your OR and Elmo visiting patients in your cancer ward. And yet, at the end of every news-crew-coordinating day, your executives demand a completely different level of recognition. […]