Twenty years ago, I crammed into the Philadelphia Civic Center with more than 6,000 of my fellow Temple University classmates to receive my journalism degree. After a few years spent working for a newspaper, I came over to the “dark side” and joined the agency world. I’ve never looked back. I’ve been thinking a lot […]
Yesterday’s six-hour rain delay of the Daytona 500 could have been a huge letdown for NASCAR fans. Instead, they spent the afternoon joking with their favorite drivers, getting updates on track conditions from race officials, and having a “fireside chat” with at least one driver (Clint Bowyer), who told track reporters that he was having […]
Long before LeSean McCoy rushed into the record books in Sunday’s Eagles-Lions game in Philadelphia, the game itself was already a legend in the making. A surprise snowstorm and a second-half comeback by the home team made a captivating story for sports fans across the country. Now that I have thawed out from hours spent […]
It can sometimes be intimidating to come up with the perfect blog post. Here are 5 tips for creating a blog post that will leave ‘em wanting more: https://www.youtube.com/watch?v=x5ymk61BzNA
When the Baltimore Colts moved out of town under the cover of darkness in 1984, the team pretty much cemented its place in the Bad PR Moves Hall of Fame. But last week, Bally Total Fitness took a page out of the Colts’ playbook anyway, completing a sale of 171 of its clubs to competitor […]
The first three posts in my Facebook news feed this morning were: A video of my neighbor’s new puppy (cute!) A picture of the beach in Greece where my best friend is vacationing (jealous!) A rant on the morning commute from a high school classmate (unintentionally hilarious!) On the surface, these posts have nothing in […]
Kohl’s department store has more than 4.8 million Facebook “likes,” a following largely built during a 2010 campaign that let fans vote for which 20 schools should receive $500,000 each. The company gave away $10 million, but gained a groundswell of good feelings and a legion of new fans who now receive the company’s updates […]
Facebook. One out of every 13 people on earth is on it. More than half of all social media traffic in the United States comes from it. It’s no wonder that it has become a component of every good PR strategy. But unlike traditional media outlets, with their long histories of best practices and protocols […]
Advertising used to have one goal: to make you buy a product. But recent campaigns from big names like Miracle Whip and Domino’s are taking the opposite path. They are spending big chunks of time, space and money to tell us that lots of people hate them. Jay Sinha, a marketing professor at Temple University’s […]