On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see. Facebook decided to crack […]

In the world of analytics, there’s this one, single dirty word that never fails to grate on an analyst’s nerves: “hit.” As in: “How many hits did we get?” “Did we get any hits on our landing page?” “Can you check the hits for me on that campaign?” I’ll let you in on a secret: […]

For years we’ve been studying Millennials. We know their mindset, values and technographics. We know where to find them online and offline. We know the best ways marketing can gain their brand loyalty and how to entice them to become advocates for our brands. Except, most Millennials are now 18 to 34 years old. Millennials […]

Last June, Bank of America’s Small Business Community asked me about setting benchmarks for digital campaigns. There’s no denying benchmarks have a lot of value. We use them to see how our campaigns perform based on the industry standard. Having a hard and fast number definitely draws the line in the sand between what is […]

Google Analytics is a data source powerhouse. It can measure almost everything, so it can be pretty overwhelming. Here are a few key metrics any small business, blogger or marketer just starting out should focus on. Where is my target audience? In Google Analytics, if you look at your demographics by location, you can get […]