Healthcare
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Hospitals and Sporting Events: A Winning Partnership
Healthcare marketing shifts towards sports sponsorships to enhance brand visibility and engage informed consumers.
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The Professional
Leads AB&C’s Health and Consumer Marketing divisions.
Oversees everything from academic medical centers to tourism and attractions.
Active member of SHSMD and Forum.
Has 31 years of experience in PR, marketing and communications.
Spent more than a decade working in hospitals before joining the agency.
The Personal
Number-one fan of her kids’ college sports teams.
Loves to travel and experience the beauty and culture of small European towns.
Thinks that there’s nothing better than a quick trip to Disney World with her family.
Huge Bruce Springsteen fan and is now even a Jersey girl!
Recent posts by Maria
- Healthcare
Using business criteria to determine what to take to market, after you reopen.
Read full postCurrent COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the […]
- Healthcare
Now more than ever, people need to take care of their health. Are healthcare providers sending the right messages to them?
Read full postCommunicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual […]