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BFA from Edinboro University of PA.
20 years in marketing and communications.
Strategic thinker, blending creative with technical.
Passion for ever-evolving online communication methods.
Finds the order hiding within chaos.
Fan of eclectic music.
Environmental activist.
Has built several log homes.
Fan of rational thought, harmony and coincidence.
Believes déjà vu is a premonition finally coming true.
What is Google for Jobs? When posting open job opportunities on the web, you may find that the same job posting appears in the search results from multiple job sites, through an applicant tracking system (ATS) or on a corporate careers page. To remove these redundant and often confusing search results for job seekers, Google […]
As marketers, we’re pretty good at defining audience groups within our target market, identifying their pain points and developing messaging that addresses those points. On a good day, we even come up with unique messaging for each audience segment. But there’s one segment that most marketers forget, ignore or consider to be “not our problem”—existing […]
Know what drives your prospects. As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At AB&C, we’ve come up with a process that uses strategy and technology to meet this challenge […]