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Posts by Scott Bille

  1. Strategy

    The Forgotten Audience Segment

    As marketers, we’re pretty good at defining audience groups within our target market, identifying their pain points and developing messaging that addresses those points. On a good day, we even come up with unique messaging for each audience segment. But there’s one segment that most marketers forget, ignore or consider to be “not our problem”—existing […]

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  2. Strategy

    7 Steps to Lead Generation and Nurturing in a Long Sales Cycle

    Know what drives your prospects. As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At AB&C, we’ve come up with a process that uses strategy and technology to meet this challenge […]

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  3. Observations

    I could care less

    This has always been a pet peeve of mine. When someone utters this phrase, I think, “You should try harder.” I could care less vs. I couldn’t care less The point of the statement is that the speaker doesn’t care at all. But to say s/he could care less literally means that there is potential […]

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  4. Tech

    10 steps to creating effective landing pages

    So, you have marketing tactics driving people to your website. Great! The next question most marketers ask is, “How can I make the site work harder for me?” 1. Identify business goals. Before you can figure out how to make a landing page work harder, ask yourself, “What was the business need behind the campaign?” […]

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  5. Tech

    Will online marketing and social media kill the jumbotron?

    These days, it seems like everyone is asking whether something is about to kill something else: “Will html5 kill flash?” “Will the iPad kill Kindle?” So, with tongue firmly in cheek, I thought, “I gotta get in on this killing spree.” In my daily romp through my normal news sites, I stumbled upon an article […]

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