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BA in communication from Lycoming College.
Recruitment marketing specialist.
Presented at MAPRA Conference; published in Journal of ASPR.
Strategic thinker who’s always looking for innovative recruitment marketing tactics.
Die-hard Chicago Bears fan (has “Super Bowl Shuffle” in iTunes).
Loves outdoor sports, from surfing to skiing.
Played Ricky Roma in Glengarry Glen Ross in college.
Helped organize the Chicago chapter of Mustaches for Kids.
Marketing and fantasy football may seem unrelated, but both involve strategic thinking and understanding behavior. By applying principles like avoiding the sunk-cost fallacy, leveraging biases, and using key data, you can gain a competitive edge in your fantasy league.
After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since […]
We know a few things to be true about popular brands. They exist. They tend to offer a product or service. They have a physical space or online presence. They have identifiable brand attributes. And they are vetted over time through consumer experiences and perception. Based on these truths, it seems safe to assume that […]