Congratulations! You’ve completed an exhaustive RFP process and have a shiny new agency that you can’t wait to take for a spin. I’m sure you asked all the necessary questions, so there shouldn’t be any surprises now that it’s time to get down to solving all of your marketing communications challenges. The only question that […]
If you scour our website and blog, you’ll see the words “brand” and “branding” popping up all over the place. It’s at the very core of what we do, so naturally we like to talk about it. What makes our jobs more fun is when our clients adopt that same love and appreciation for branding […]
Budgets. There, I said it. I’ve never been a fan of surprises. There’s a silly little dance that takes place in most client-agency relationships around the subject of budgets. I call it the budget tango. Clients want to know what the plan is for the year and how much it’s going to cost. Agencies want […]
Ding! New email comes in. Subject line: “Who needs a drink?!” You waver a little bit before responding. On the one hand, it’s been a long day and you really need to unwind. And there’s nothing important that you had to do after work. On the other hand, you just don’t know if you feel […]
Starting with the 2014 NBA season, teams will be allowed to sell advertising space on their home courts and backboards. No values have been set yet, but, according to Business Insider, the NBA believes this could be a $100+ million income-generator. Just think, the next time Kobe’s sitting on the bench with a towel over […]
I know you don’t need me to tell you, but I’m going to anyway. The Internet is amazing. Let me take a step back. One of our clients came to us a few months ago asking us to do a focus group on new webpage layouts for their online payment flow. Very quickly we realized […]
As more and more people do their banking technologically rather than in person, banks will need to adjust their branch strategy. They will need to morph into more consultative centers for personal and small business customers – with a human touch. Personal and business banking is more complicated these days. Banks that can adjust to […]
Everyone wants to reach the top. Mountain climbers have always set their sights on conquering Mt. Everest. Baseball players have always aimed for the World Series. Big companies have always budgeted to advertise during the Super Bowl. Until now. Pepsi is ending its 23-year run as an advertising staple during the most watched television event […]
We’ve all seen the Geico commercials with people being stalked by the little stack of money with eyes, reminding them of the money they could have saved by switching to Geico. Have you noticed a certain change in the reception that “Kash” has received from the person being followed? I have and, frankly, I’m not […]
Sex. Duh. And it was proven yet again with the latest ad from the fast food chain Hardee’s. If you haven’t seen it yet, you should definitely check it out. It features Top Chef host Padma Lakshmi…umm…enjoying one of Hardee’s new hamburgers. I’m sure this phenomenon is not news to any of you. If it […]
I know, I know, I know…everybody’s got something to worry about or stress over with the economy plummeting down the tubes of Americans’ own greed and poor planning. It only makes sense that companies are looking to their marketing departments to start cutting corners wherever possible. However, in our beloved advertising industry, we cannot let […]