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  1. David Brond
    David Brond

    Five important college enrollment messages to send to high school students’ parents—right now!

    By David Brond, Elizabeth Cohen and Linda McAleer Multiple articles have been written about the important role parents play in their child’s college decision. Most higher education marketers and enrollment professionals agree that a parent’s powerful influence in guiding high school students throughout the college application and admission process is often unmatched by any other […]

  2. David Brond
    David Brond

    Using Research to Guide Branding Efforts

    Congratulations. Your organization’s leaders have decided to establish a new positioning statement, brand platform, externally facing mission statement and even a new slogan. And they want you to come up with concepts and copy to get the message out. Now what? Before you jump in head first, put together a work plan to collect marketplace […]

  3. Samantha Oscar
    Samantha Oscar

    Millennials make perfect marketers

    I spent all of last week in Boston at Inbound 2014. The conference was full of ridiculously smart speakers — Martha Stewart, Malcolm Gladwell and Simon Sinek were all wonderful keynotes. It was impossible to leave a session without being fired up. But I don’t want to go on about how awesome every session was […]

  4. Valerie Cole
    Valerie Cole

    New emerging demographic: Post-Millennials

    For years we’ve been studying Millennials. We know their mindset, values and technographics. We know where to find them online and offline. We know the best ways marketing can gain their brand loyalty and how to entice them to become advocates for our brands. Except, most Millennials are now 18 to 34 years old. Millennials […]

  5. Linda Miniscalco
    Linda Miniscalco

    What can 140 characters do for you?

    It’s no wonder that broadcasters and some advertisers see Twitter as the ideal promotional partner. The Media Audit reports that nearly 15% of consumers who watch TV during prime time on a typical day have also used Twitter in the past 30 days. That’s an increase of more than 60% compared to 9.2% just two […]

  6. Muriel Hons
    Muriel Hons

    I need a television buy now

    Analyze analyze analyze, buy buy buy — that’s the credo of today’s media department. But it wasn’t always so. When I first started, my first boss told me that the way to “buy” was to look at the rate cards (yes, we had them then), determine which programs had the highest rates and put the […]

  7. Christine Flynn
    Christine Flynn

    Skip the path of least research

    You’re in a concept meeting. Your client, a skin cancer organization, has asked you to come up with an advertisement that will convince young women to stop using tanning beds. Your coworker, the mother of a teenage daughter, speaks up. “My daughter Kelly had no idea that tanning beds can cause cancer until I told […]

  8. Craig Brown
    Craig Brown

    Newsflash: online market research is here to stay

    I know you don’t need me to tell you, but I’m going to anyway. The Internet is amazing. Let me take a step back. One of our clients came to us a few months ago asking us to do a focus group on new webpage layouts for their online payment flow. Very quickly we realized […]

  9. Linda Miniscalco
    Linda Miniscalco

    Talkin’ ’bout my generation

      According to a recent report from NielsenWire, advertisers focus on reaching consumers 18–34 or 18–49. While these consumers spend billions of dollars every year, the report states that advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power — the 78 million Baby Boomers. Born between the years 1946 and […]

  10. Shari Short
    Shari Short

    How parenting is just like market research

    My six-year-old son asks a lot of questions. More questions than I ever knew one human could possibly ask. If I am lucky, I can answer maybe a third of them. Sometimes the questions are about Star Wars or subjects he learned in school, but there is always one common thread with his questions that […]

  11. Linda Miniscalco
    Linda Miniscalco

    Radio and Browsing – Perfect Together

    Good news for our clients who utilize radio. A new RAB survey shows that radio advertising grows online brand browsing by 52%. Twenty-three brand campaigns were measured in the research. Not only were 52% of respondents more likely to include that brand name in their browsing, but 58% of all browsing stimulated by radio took […]

  12. David Michaluk
    David Michaluk

    Web Usage Dips in 2009: Tied to Unemployment

    There was a very interesting study released by Harris Interactive showing that web users are online an average of 13 hours per week. This is a slight dip from the same observed period in 2008 where they saw average users online for 14 hours per week. The major change? In 2008, 43% of users were […]

  13. Joe Dawson
    Joe Dawson

    We’re only scratching the surface.

    I’ve become a big fan of the publication Mediaweek, despite the fact that I’ve never planned nor bought any media — ever. Yet, for some reason, I’m sent a copy of this magazine every week, so who am I not to read it? It’s funny how certain publications find their way to your mailbox. For […]

  14. Bess Denney
    Bess Denney

    The Social Media Revolution

    It’s all the buzz. Social media has exploded. It’s everywhere. Some might say there is a revolution going on. Have you seen the YouTube video about this very topic? It has some very interesting statistics, such as: By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network. Social Media […]

  15. Linda Miniscalco
    Linda Miniscalco

    Attention, newspaper haters!

    There’s going to be an ad revenue recovery for the beleaguered industry, and it’s coming soon. Yes, the decline is about to end, according to a new forecast that projects print ad revenue will actually rebound 2.4% next year. Beyond 2010, ad research firm Borrell Associates forecasts that by 2014 newspaper income will be up […]

  16. Lana O'Hollaren
    Lana O'Hollaren

    What’s all this about tourism?

      Tourism. It’s vital for many countries and many island nations. It’s also important for the economic development of the State of Delaware and its neighboring states. Millions of dollars are brought into these states through businesses that serve both tourists and locals, and thousands of jobs are created in service industries associated with tourism. […]

  17. Linda Miniscalco
    Linda Miniscalco

    Stay competitive. Advertise!

    Almost half of the adults in the United States think that if you’re not advertising, you must be in trouble. And most think that if you are advertising, you’re competitive and committed. That’s according to a new Ad-ology Research study, “Advertising’s Impact in a Soft Economy.” Also: 40% of consumers use coupons more now than […]

  18. Linda Miniscalco
    Linda Miniscalco

    Print media – reports of its death have been greatly exaggerated

    Well, maybe not greatly exaggerated, but there’s a sliver of hope for the faltering industry – at least for the time being. A new survey of American readers by The Rosen Group, about the state of current and future media, found that nearly 80% of respondents still subscribe to magazines; 83% find that daily newspapers […]

  19. Maria Mongelli
    Maria Mongelli

    OMG, My Mom’s on Facebook!

    In the last couple of years, Facebook has gone from a college photo-sharing site to a business-networking platform for self-promotion, advertising and multimedia interaction. Official numbers from Facebook indicate that they have 222 million users and are growing at the astounding rate of about five million new users a week. The surprise here isn’t their […]

  20. Lee Ann Qualls
    Lee Ann Qualls

    Inauguration media stats

      According to Nielsen, nearly 37.8 million U.S. viewers tuned in between 10 a.m. and 5 p.m. to watch inauguration events on a total of 17 broadcast and cable networks. This is the most viewers on an inauguration day since Ronald Reagan’s in 1981 (41.8 million viewers). Raleigh-Durham (I miss you, NC) had the highest […]