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Posts by Lauren Tosi

  1. Healthcare

    Unexpected. Relatable. Unforgettable.

    What commercials stick out the most in your memory? Maybe it’s “Keep your hands off my Doritos!” Maybe it’s the Geico cavemen spots. What makes them memorable? That’s easy — they’re funny. Now, when’s the last time you told a friend, “Oh, man, you should see this hospital commercial!” Exactly. Healthcare-related ads are typically very […]

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  2. Social Media

    Why is Twitter such a big deal?

    I’m not going to lie. When I was asked to attend the 2010 TWTRCON Twitter for Business conference in NYC, I thought, “Seriously? A conference for Twitter?” I mean, how hard is it to string together 140 characters as an update? Why on earth is there a full conference on this stuff? What’s the big […]

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  3. Social Media

    Barbie uses social media to choose her next career

    The 50-plus doll was once limited to traditionally “feminine” career choices such as ballerina, model, teacher or nurse. As times changed and women threw off their shackles (did Barbie ever even have a bra to burn?), her options expanded: paratrooper, paleontologist, pilot and even President of the United States. Now, for the first time ever, […]

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  4. Social Media

    Next up: Social Cavity Search

    We can get overwhelmed sifting through blogs and online discussions. That’s why we turn to our social circle for recommendations. But our friends also have several social network accounts and each one has a lot of information. So how do we keep track of it all? Don’t fret, fellow social butterflies: Google is developing Social […]

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  5. Social Media

    Social, net, work.

    Yammer is a simple way for employees to connect and share by posting messages. As more employees participate, it becomes a corporate social network, discussion board and knowledge base. Yammer is like a combination of Facebook and Twitter. Your company can create a profile that mimics the look of Facebook: picture, wall posts/messages, an information […]

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  6. Observations

    What’s new with billboards?

    Yeah, yeah — we know all about Facebook, Twitter and all the other types of social media. But where does that leave traditional media? Where does that leave the billboard? It’s hard not to feel bad for traditional media trying to keep up with all of the new technology. But you don’t have to worry […]

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  7. Tech

    And now – Nowism

    Instant gratification is nothing new. For years, we’ve had instant coffee, microwave ovens and FedEx. Today’s attention-deficit-disordered generation has taken this institutionalized impatience even further with iPhones and BlackBerrys — the information superhighway is right at our fingertips. With iTunes we can find any song, movie or TV show as soon as we want it […]

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  8. Healthcare

    Everyone needs an advocate.

    Imagine getting a blood test and never hearing from the doctor about the results so you assume everything is OK. Now fast-forward eight months — you’re paler and more bruised than usual so you go get more blood work. Then you wake up on your birthday and get a call from your doctor telling you […]

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