Reality’s fine for the everyday world, but sometimes you need something a little more stimulating and rewarding. Well, you’re in luck. Now you can experience a type of hyperreality — a mixture of physical and virtual reality that enables you to expand your mind while exploring unattainable vistas. Hyperreality was just the next logical step […]
Depends on whom you ask. Google Glass will either be the biggest game changer in wearable technology, or a creepy Big Brother bust that sends people running for the exits. For those who’ve been living under a rock, Google Glass is essentially a smartphone worn as glasses. It’s got 13 functions including hands-free camera/video/phone, Internet […]
You’ve probably heard about “responsive web design” by now. Hopefully you’ve been able to incorporate this into any new web projects you’re working on, and you’ve already converted — or plan to convert — your existing high-value or high-traffic websites. While responsive web design has been universally accepted and adopted, it does have a dark […]
It’s January, and everyone’s fancy turns to predicting the future. Okay, maybe not everyone’s, but that’s what you’ll hear a lot about this time of year. December is for looking backwards and January is the forward-looking month. JWT, a division WPP Group (formerly known as J. Walter Thompson), always makes predictions about marketing communications in […]
There’s a new TV format looming on the horizon. It’s called 4K TV. You may have seen a commercial for a Sony 4K TV last night, as I did while in the middle of composing this post. 4K, you say. What the heck is that? Well, in this case it refers to video resolution. More […]
Move to Nevada. That’s where you can get behind the wheel of a self-automated car. On March 1, 2012, Nevada legalized the use of automated cars on its roads — the first state to do so. Nevada has also given Google the first-ever self-driven car license in the country. Google’s self-driven cars rely on video […]
So, you have marketing tactics driving people to your website. Great! The next question most marketers ask is, “How can I make the site work harder for me?” 1. Identify business goals. Before you can figure out how to make a landing page work harder, ask yourself, “What was the business need behind the campaign?” […]
On the cartoon show The Jetsons, Jane Jetson is a full-time housewife (although the show was set in the future, it was written in the ’60s). She would push a button, and a robot vacuum cleaner would pop out to clean the rug or mechanical arms would place a fully cooked meal onto the table. […]
As a Technical Director at AB&C, I’m mainly involved in the technical production for our web projects — from landing pages for specific campaigns to websites for hospital systems. For the last few years, we’ve been doing much of this production in a content management system (CMS), a web-based application that enables us to give […]
Clear concise data visualization can truly be a game-changer. The difficulty comes in finding the best way to present your KPIs in a way that is quickly and easily digested. To celebrate 50 years of motoring mayhem, MINI has introduced Mission Control as part of its limited-edition Camden package. In their words: “By bringing the […]
It seems like only yesterday. I wanted to catch the attention of that special person and I knew the perfect way to go about doing it — the mix tape! A combination of all those songs that would tell her exactly how I felt and why she should want my company as much as I […]
These days, it seems like everyone is asking whether something is about to kill something else: “Will html5 kill flash?” “Will the iPad kill Kindle?” So, with tongue firmly in cheek, I thought, “I gotta get in on this killing spree.” In my daily romp through my normal news sites, I stumbled upon an article […]
The old adage in New York City is never watch the road while being driven in a cab (I use the word “driven” loosely). Well, over the past year, that advice has become a bit easier to follow — LCD screens have been added to the backseats of NYC yellow cabs! Now, the once white-knuckled […]
Instant gratification is nothing new. For years, we’ve had instant coffee, microwave ovens and FedEx. Today’s attention-deficit-disordered generation has taken this institutionalized impatience even further with iPhones and BlackBerrys — the information superhighway is right at our fingertips. With iTunes we can find any song, movie or TV show as soon as we want it […]
Remember the browser wars of the late nineties? Half the online population thought “Netscape” actually was the Internet and Microsoft was just starting to take the Internet seriously. Of course, Internet Explorer emerged the victor and whether you’re in the camp that faults Microsoft’s heavy-handed tactics or the camp that recognizes Netscape’s failure to innovate, […]
No matter what you design — from blue jeans to loveseats to SUVs — you have to strike a balance between form and function. Thanks to the patient counsel of my interactive colleagues over the years, I’ve learned that I can’t approach web design the same way I approach print and other media. The scales […]
Google announces an OS. For anyone even remotely familiar with cloud computing (is that term still used?), thin/dumb clients, Android, Chrome and how Google operates, this is not a real big surprise. Google’s answer to OS bloat is lean and mean (and uses an open-source Linux kernel). Empowering the programming community could (should) bring some […]
What do email, instant messaging, forums and ticketing systems have in common? They are all mechanisms that two or more people can use to send communication back and forth. The primary differences between each is the number of people participating, the medium in which the messages exists, the speed with which the messages are delivered […]
You have finally launched a beautiful customer-centric website. Now what? As traffic flows move from brick-and-mortar storefronts to online locations, it is vital that you stake your claim online. And, as in real estate, there are still three keys: location, location, location. If you build it, they will come no longer works. With well over […]
Microsoft has launched its answer to Google in Bing, its replacement for Live Search. This latest go at a search platform has some interesting quirks, including instances of single results on the SERP (search engine results page) for keywords it’s certain have a single destination site. On the homepage, Bing layers a pleasing image behind […]
The top search engines have collectively agreed on a solution to a problem that has long vexed web developers and web site owners. Google, MSN, and Yahoo have announced support for the use of a “canonical” link tag as part of a page’s markup to help identify duplicate content. The three have a combined search […]
Blog content aggregator and search site Technorati will soon release its Technorati Attention Index, which measures the incidence of blogs linking to mainstream media sites during the last 30 days. Traditional news sources such as The New York Times, CNN and the BBC are leaders, most likely indicating the high influence of politics and the […]