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  1. Stuart Thomas
    Stuart Thomas

    Hyperreality on a budget

    Reality’s fine for the everyday world, but sometimes you need something a little more stimulating and rewarding. Well, you’re in luck. Now you can experience a type of hyperreality — a mixture of physical and virtual reality that enables you to expand your mind while exploring unattainable vistas. Hyperreality was just the next logical step […]

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  2. Bruce Waters
    Bruce Waters

    Is Google Glass half-full or half-empty?

    Depends on whom you ask. Google Glass will either be the biggest game changer in wearable technology, or a creepy Big Brother bust that sends people running for the exits. For those who’ve been living under a rock, Google Glass is essentially a smartphone worn as glasses. It’s got 13 functions including hands-free camera/video/phone, Internet […]

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  3. Chris Marts
    Chris Marts

    Responsive images on the responsive web

    You’ve probably heard about “responsive web design” by now. Hopefully you’ve been able to incorporate this into any new web projects you’re working on, and you’ve already converted — or plan to convert — your existing high-value or high-traffic websites. While responsive web design has been universally accepted and adopted, it does have a dark […]

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  4. Lou Brandsdorfer
    Lou Brandsdorfer

    FOMO vs. JOMO

    It’s January, and everyone’s fancy turns to predicting the future. Okay, maybe not everyone’s, but that’s what you’ll hear a lot about this time of year. December is for looking backwards and January is the forward-looking month. JWT, a division WPP Group (formerly known as J. Walter Thompson), always makes predictions about marketing communications in […]

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  5. Stuart Thomas
    Stuart Thomas

    4K TV

    There’s a new TV format looming on the horizon. It’s called 4K TV. You may have seen a commercial for a Sony 4K TV last night, as I did while in the middle of composing this post. 4K, you say. What the heck is that? Well, in this case it refers to video resolution. More […]

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  6. Scott Bille
    Scott Bille

    10 steps to creating effective landing pages

    So, you have marketing tactics driving people to your website. Great! The next question most marketers ask is, “How can I make the site work harder for me?” 1. Identify business goals. Before you can figure out how to make a landing page work harder, ask yourself, “What was the business need behind the campaign?” […]

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  7. Marc Icasiano
    Marc Icasiano

    Is the Three Clicks Rule dead?

    On the cartoon show The Jetsons, Jane Jetson is a full-time housewife (although the show was set in the future, it was written in the ’60s). She would push a button, and a robot vacuum cleaner would pop out to clean the rug or mechanical arms would place a fully cooked meal onto the table. […]

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  8. Chris Marts
    Chris Marts

    To CMS or not to CMS?

    As a Technical Director at AB&C, I’m mainly involved in the technical production for our web projects — from landing pages for specific campaigns to websites for hospital systems. For the last few years, we’ve been doing much of this production in a content management system (CMS), a web-based application that enables us to give […]

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  9. Shawn Kessler
    Shawn Kessler

    Are you a mix tape, or a playlist?

    It seems like only yesterday. I wanted to catch the attention of that special person and I knew the perfect way to go about doing it — the mix tape! A combination of all those songs that would tell her exactly how I felt and why she should want my company as much as I […]

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  10. Scott Bille
    Scott Bille

    Will online marketing and social media kill the jumbotron?

    These days, it seems like everyone is asking whether something is about to kill something else: “Will html5 kill flash?” “Will the iPad kill Kindle?” So, with tongue firmly in cheek, I thought, “I gotta get in on this killing spree.” In my daily romp through my normal news sites, I stumbled upon an article […]

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  11. Sean Carrigan
    Sean Carrigan

    Cab rides will never be the same!

    The old adage in New York City is never watch the road while being driven in a cab (I use the word “driven” loosely). Well, over the past year, that advice has become a bit easier to follow — LCD screens have been added to the backseats of NYC yellow cabs! Now, the once white-knuckled […]

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  12. Lauren Tosi
    Lauren Tosi

    And now – Nowism

    Instant gratification is nothing new. For years, we’ve had instant coffee, microwave ovens and FedEx. Today’s attention-deficit-disordered generation has taken this institutionalized impatience even further with iPhones and BlackBerrys — the information superhighway is right at our fingertips. With iTunes we can find any song, movie or TV show as soon as we want it […]

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  13. Chris Marts
    Chris Marts

    The browser wars are back on.

    Remember the browser wars of the late nineties? Half the online population thought “Netscape” actually was the Internet and Microsoft was just starting to take the Internet seriously. Of course, Internet Explorer emerged the victor and whether you’re in the camp that faults Microsoft’s heavy-handed tactics or the camp that recognizes Netscape’s failure to innovate, […]

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  14. Tony Ross
    Tony Ross

    Website design: balancing form and function

    No matter what you design — from blue jeans to loveseats to SUVs — you have to strike a balance between form and function. Thanks to the patient counsel of my interactive colleagues over the years, I’ve learned that I can’t approach web design the same way I approach print and other media. The scales […]

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  15. David Michaluk
    David Michaluk

    The Google Chrome Operating System – Vindicated yet, Ellison?

    Google announces an OS. For anyone even remotely familiar with cloud computing (is that term still used?), thin/dumb clients, Android, Chrome and how Google operates, this is not a real big surprise. Google’s answer to OS bloat is lean and mean (and uses an open-source Linux kernel). Empowering the programming community could (should) bring some […]

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  16. Chris Marts
    Chris Marts

    What is Google Wave?

    What do email, instant messaging, forums and ticketing systems have in common? They are all mechanisms that two or more people can use to send communication back and forth. The primary differences between each is the number of people participating, the medium in which the messages exists, the speed with which the messages are delivered […]

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  17. David Michaluk
    David Michaluk

    Your Marketing, Search Engine Optimization (SEO) and Google: BFF?

    You have finally launched a beautiful customer-centric website. Now what? As traffic flows move from brick-and-mortar storefronts to online locations, it is vital that you stake your claim online. And, as in real estate, there are still three keys: location, location, location. If you build it, they will come no longer works. With well over […]

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  18. David Michaluk
    David Michaluk

    Slinging Bing

    Microsoft has launched its answer to Google in Bing, its replacement for Live Search. This latest go at a search platform has some interesting quirks, including instances of single results on the SERP (search engine results page) for keywords it’s certain have a single destination site. On the homepage, Bing layers a pleasing image behind […]

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  19. Robert Glynn
    Robert Glynn

    “Canonical” solution to search engine woes

    The top search engines have collectively agreed on a solution to a problem that has long vexed web developers and web site owners. Google, MSN, and Yahoo have announced support for the use of a “canonical” link tag as part of a page’s markup to help identify duplicate content. The three have a combined search […]

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  20. Robert Glynn
    Robert Glynn

    Index measures mainstream media popularity on blogs

    Blog content aggregator and search site Technorati will soon release its Technorati Attention Index, which measures the incidence of blogs linking to mainstream media sites during the last 30 days. Traditional news sources such as The New York Times, CNN and the BBC are leaders, most likely indicating the high influence of politics and the […]

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