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Posts by Valerie Gentieu

  1. Digital Media

    Google Partnership — What is it and how did we achieve it?

    Back in November 2013, Google replaced its Google Certification Program with its Google Partners Program. Originally, if you worked in the paid search space you would take Google AdWords exams to achieve Google Certification. This meant you were deemed an expert in Google AdWords, making you a more attractive employee and giving your company a […]

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  2. Agency Life

    Chili with a Little TLC

    The Ingredients 85/15 Ground Beef 1 can petite tomatoes 1 can diced chilies 1 can light red kidney beans 1 cup salsa sautéd diced white onion and green pepper chili powder cayan red pepper ground cumin salt and pepper crushed red chili pepper flakes 1 package taco seasoning Hot sauce Triple X habanero sauce And […]

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  3. Digital Media

    What’s all this twerking about?

    If you’re anything like me, a 30-something year old parent who’s typically in bed by 9:30 most nights, you probably weren’t up to watch this year’s MTV’s VMAs. But like most people today, the first thing we go for when we wake up is our mobile device, so the previous night’s big topics are all […]

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  4. Digital Media

    What makes an impression really an impression?

    For as long as I’ve been in the business of planning and purchasing digital media, we have been buying display ads by impressions served. That means that when the server serving up the banner ad to the site records that an impression has been served, it is counted as an impression. When you buy display […]

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